"Born" in 1995 by Dutch artist Dick Bruna, Miffy is a simple but iconic character who has touched the hearts of kids and adults alike for decades. This darling bunny is uncomplicated and innocent, has a positive attitude, and is always open to new experiences. Join us in celebrating Miffy and Friends' 70th anniversary with our charming collection of plushies, blind boxes, bag charms, and a special Baggu collection!